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The Scottish Government

Case studies

  • Let’s Get On digital participation initiative

    I was hired to develop and deliver a nationwide digital participation campaign whose aim is to encourage individuals and businesses who are not online to understand the benefits of digital technology and take their first steps to getting…

  • Digital Dialogue stakeholder engagement

    For this project, I developed and implemented a stakeholder communications and engagement plan to assist the development of Scottish Government’s World Class 2020 digital vision.  Working across Scottish Government departments, and collaborating…

Scope of work

Hired as a marketing professional embedded in the Digital Directorate for just over two years, my work with Scottish Government was all about raising awareness and encouraging the use of the internet. I worked on two specific long term projects – both interconnected as they shared an overall Scottish Government ambition for Scotland to be a world leading digital nation by 2020.


Strategic marketing and planning Project management Campaign development and implementation Brand management Stakeholder management and engagement Corporate literature and content management Interim marketing service
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Clients

I have been able to bring my skills and expertise to a range of clients over the years, including the following: