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Radio Televisyen Malaysia

Case studies

  • Transformational change project

    As part of a transformational change project for Radio Televisyen Malaysia (RTM) Malaysia’s national broadcasting organisation, I was commissioned by the University of Salford to undertake a comprehensive review of RTM’s on-air and off-air promotions…

Scope of work

Radio Televisyen Malaysia is Malaysia’s public service broadcasting organisation. Set up in 1946, it has 36 radio and three television stations broadcasting across the country.


Marketing audits and analyses Marketing and branding workshops Brand management Stakeholder management and engagement
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Clients

I have been able to bring my skills and expertise to a range of clients over the years, including the following: