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BBC Scotland

Case studies

  • Ongoing marketing of programmes

    I worked for over a decade with BBC Scotland, developing and implementing marketing strategies across a wide variety of programmes and services on television, radio and online platforms.  Providing all the functions of an…

  • Scotland’s History

    I was responsible for the marketing strategy and implementation for this major project.  The work started with commissioning and “owning” an overall brand identity and design look for the year-long multi-media project (which encompassed…

  • BBC Alba launch

    I was part of a dedicated group involved in extensive planning and research work in the development of BBC Alba, the Gaelic language digital television channel, run by BBC Scotland and MG Alba.  This involved working with both partners over…

  • BBC Scotland brand identity

    I was tasked with the project management of producing a new brand identity for BBC Scotland and BBC Radio Scotland.  This included developing and coordinating brand value workshops and presentations internally…

  • BBC SSO marketing audit

    I worked with the BBC Scottish Symphony Orchestra over an extended period to undertake a comprehensive marketing audit, covering the areas of audience development, education, marketing and branding.  I liaised with a wide…

  • River City

    I was part of a team within BBC Scotland involved in the creation of the Scottish long-running drama River City. As the marketeer, I then managed the nationwide launch campaign for the programme, covering television,…

  • BBC Radio Scotland

    Over an extended period of time, I developed marketing strategies for the radio station and managed several national promotional campaigns covering television and radio trailing, press and outdoor advertising, as well as design and distribution…

Scope of work

BBC is the world’s oldest national broadcasting organisation and the UK’s public service broadcaster. BBC Scotland is responsible for broadcasting in Scotland and itself produces over 15,000 hours of programming for television and radio within Scotland and to the rest of the UK.


Strategic marketing and planning Marketing audits and analyses Marketing and branding workshops Project management Campaign development and implementation Brand management Corporate literature and content management Interim marketing service
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Clients

I have been able to bring my skills and expertise to a range of clients over the years, including the following: